OPTIMOLOGY MISSION STATEMENT
A Holistic Approach to SEO and Online Marketing for a New Age
Whilst many in the industry are living in denial about the continuing efficacy of their approach to Search Engine Optimisation (SEO), few if any would dispute that historical forces are working against traditional practices. Link-building, keyword stuffing, and a variety of other methods used to manipulate search results, have more or less been consigned to land-fill over the last couple of years.
More than that, those who continue to rely on those old ways — and many who relied upon them in the past — must wake up worrying if this is the day that they will be forced to account for and disavow practices once considered routine. Google today does not just frown on such attempts to manipulate its SERP results, it actively punishes those who engage in them.
And, to be absolutely clear, when we talk about the direction of travel in SEO, being brought to account, and punishments, we are primarily talking about Google. If there is one constant in all of our calculations, it is that Google continues to wield a preponderance of power over everything related to search and Online marketing. Fall foul of Google and you fall foul of success.
At Optimology, we recognise all of this as a move in the right direction. Just as people ought to be judged by the quality and content of their character, the quality and content of a website should determine its level of success. Google rewards those who enthusiastically deliver through their websites like never before. Build it and they will come — that’s now more or less guaranteed!
And that’s where we at Optimology come in; we love to work with people and organisations who are enthusiastic about their websites and everything they do Online. We are here to help you build that website, put together that video, develop that idea, and share it with the world. The best tool in the Online Marketing bag today is creativity and with that tool we can build stuff that’s awesome, stuff that people will love to consume and share. Enthusiasm is now SEO, it’s a New Age.